Price management
Auteur :
Machado, R.
Éditeur :
Machado, R.
ISBN :
9780702197895
Date de publication :
31 janv. 2013
Langue :
Anglais
Pays d'origine :
Afrique du Sud
As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner.