Emergence of modern marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780714653907
Date de publication :
1 janv. 2003
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.