Political marketing revolution, the: transforming the government of the uk
Auteur :
Lees-Marshment, Jennifer
Éditeur :
Manchester University Press
ISBN :
9780719063077
Date de publication :
24 juin 2004
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .