Political marketing: a comparative perspective
Éditeur :
Manchester University Press
ISBN :
9780719068713
Date de publication :
26 mai 2005
Dimensions :
23,4 x 15,6 x 1,3 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .