Political marketing and british political parties (2nd edition)
Auteur :
Lees-Marshment, Jennifer
Éditeur :
Manchester University Press
ISBN :
9780719077197
Date de publication :
1 août 2008
Dimensions :
23,4 x 15,6 x 1,7 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .