Kids and branding in a digital world
Auteur :
Gunter, Barry
Éditeur :
Manchester University Press
ISBN :
9780719097874
Date de publication :
1 nov. 2015
Dimensions :
23,4 x 15,6 x 1,3 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .