Media relations in property
Auteur :
Norwood, Graham / Tasso, Kim
Éditeur :
Taylor & Francis Ltd
ISBN :
9780728204911
Date de publication :
31 janv. 2006
Dimensions :
21,6 x 13,8 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Media relations are a vital tool helping property companies to build shareholder value through stronger brands and help sell and let properties faster and at a fraction of the cost of other marketing techniques. This book, containing case studies and comments from numerous people within the property industry, aims to demystify the black art of PR.