Recreation, event and tourism businesses
Auteur :
Pfister, Robert E.
Éditeur :
Pfister, Robert E.Tierney, Patrick T.,
ISBN :
9780736063531
Date de publication :
1 sept. 2008
Dimensions :
27,9 x 21,6 x 2,0 cm
Poids :
816 g
Langue :
Anglais
Pays d'origine :
USA
Offers an overview of the recreation, event and tourism (RET) field and the business planning process. This book explains how the industry works and examines the components of commercial RET businesses. It describes how companies are started, operated and managed, including information on service issues, risk management, finance and marketing.