Product development for the service sector: lessons from market leaders
Auteur :
Cooper, Robert G.
Éditeur :
Cooper, Robert G.Edgett, Scott,
ISBN :
9780738201054
Date de publication :
1 oct. 1999
Dimensions :
22,9 x 15,3 x 2,2 cm
Poids :
528 g
Langue :
Anglais
Pays d'origine :
USA
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.