Fast food globalization in the provincial philippines
Auteur :
Matejowsky, Ty
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780739139882
Date de publication :
20 déc. 2017
Dimensions :
23,7 x 15,9 x 1,6 cm
Poids :
386 g
Langue :
Anglais
Pays d'origine :
USA
Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.