Small world, big market: global business
Auteur :
Hebert, Budd
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780739187227
Date de publication :
16 juil. 2014
Dimensions :
23,6 x 16,1 x 1,8 cm
Poids :
422 g
Langue :
Anglais
Pays d'origine :
USA
Small World, Big Market: Global Business provides geographical and historical context to international business at a macro scale. The book closes with a brief examination of principles that can be used in conducting business across multiple cultures, and highlights the importance of personal character in conducting business.