Mass moralizing: marketing and moral storytelling
Auteur :
Hopkins, Phil
Éditeur :
Hopkins, Phil
ISBN :
9780739188514
Date de publication :
2 avr. 2015
Dimensions :
23,1 x 16,1 x 2,4 cm
Poids :
508 g
Langue :
Anglais
Pays d'origine :
USA
This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.