Strategic political communication: rethinking social influence, persuasion, and propaganda
Auteur :
Johnson-Cartee, Karen S. / Copeland, Gary A.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742528826
Date de publication :
14 oct. 2003
Dimensions :
22,9 x 14,8 x 1,3 cm
Poids :
313 g
Langue :
Anglais
Pays d'origine :
USA
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.