Persuasion: messages, receivers, and contexts
Auteur :
Rogers, William
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742536746
Date de publication :
12 oct. 2006
Dimensions :
23,8 x 19,3 x 2,2 cm
Poids :
751 g
Langue :
Anglais
Pays d'origine :
USA
Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more.