Street-smart advertising: how to win the battle of the buzz
Auteur :
Berman, Margo
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742541375
Date de publication :
11 sept. 2006
Dimensions :
23,8 x 15,9 x 1,3 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
USA
Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.