Bare bones introduction to integrated marketing communication, the
Auteur :
Blakeman, Robyn
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742555419
Date de publication :
16 déc. 2008
Dimensions :
23,2 x 15,5 x 1,6 cm
Poids :
422 g
Langue :
Anglais
Pays d'origine :
USA
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.