Why it sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Auteur :
Danesi, Marcel
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742555457
Date de publication :
21 sept. 2007
Dimensions :
23,1 x 15,4 x 1,4 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
USA
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.