Brains behind great ad campaigns, the: creative collaboration between copywriters and art directors
Auteur :
Berman, Margo / Blakeman, Robyn
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780742555518
Date de publication :
16 juil. 2009
Dimensions :
23,0 x 15,5 x 1,7 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.