Brand portfolio strategy: creating relevance, differentiation, energy, leverage and clarity
Auteur :
Aaker, David A.
Éditeur :
Simon & Schuster Ltd
ISBN :
9780743249386
Date de publication :
17 mai 2004
Dimensions :
24,0 x 15,3 x 2,5 cm
Poids :
540 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
From the world's premier thinker and bestselling author on brands - a crucial new book that shows companies how to manage their brands to develop succ