Competitive strategy, the: techniques for analyzing industries and competitors
Auteur :
Porter, Michael E.
Éditeur :
Simon & Schuster
ISBN :
9780743260886
Date de publication :
19 janv. 2004
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
463 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.