Promotional cultures: the rise and spread of advertising, public relations, marketing and branding
Auteur :
Davis, Aeron
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780745639833
Date de publication :
31 mai 2013
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
417 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.