Popular music as promotion: music and branding in the digital age
Auteur :
Meier, Leslie M.
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780745692227
Date de publication :
25 nov. 2016
Dimensions :
22,4 x 14,5 x 2,0 cm
Poids :
295 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.