Customer relationship marketing: get to know your customers and win their loyalty
Auteur :
Stone, Merlin
Éditeur :
Stone, MerlinWoodcock, Neil,Machtynger, Liz,
ISBN :
9780749427009
Date de publication :
1 avr. 2000
Dimensions :
23,4 x 15,2 x 1,9 cm
Poids :
363 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on how a relationship between supplier and customer can best be cemented. Second revised edition.