How come you don't have an e-business strategy?: the essential guide to online business
Auteur :
Haig, Matt
Éditeur :
Haig, Matt
ISBN :
9780749437275
Date de publication :
3 avr. 2002
Dimensions :
21,3 x 16,9 x 1,0 cm
Poids :
275 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.