Brand driven: the route to integrated branding through great leadership
Auteur :
Joseph Le Pla, F / Davis, Susan V / Parker, Lynn M
Éditeur :
Kogan Page Ltd
ISBN :
9780749437978
Date de publication :
28 févr. 2003
Dimensions :
23,3 x 15,2 x 2,3 cm
Poids :
366 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.