Researching customer satisfaction and loyalty: how to find out what people really think
Auteur :
Szwarc, Paul
Éditeur :
Kogan Page Ltd
ISBN :
9780749443368
Date de publication :
3 juil. 2005
Dimensions :
23,3 x 15,3 x 2,5 cm
Poids :
449 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.