Total integrated marketing: breaking the bounds of the function
Auteur :
Hulbert, James Mac
Éditeur :
Hulbert, James MacCapon, Noel,Piercy, Nigel F.,
ISBN :
9780749444556
Date de publication :
3 août 2005
Dimensions :
22,9 x 14,5 x 2,6 cm
Poids :
541 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Integrating marketing is imperative, from the top down, and with major functions: finance, operations, sales, R&D, customer service and HR. This book provides marketing tips that readers can easily adapt to their own businesses.