18 immutable laws of corporate reputation, the: creating, protecting and repairing your most valuable asset
Auteur :
Alsop, Ronald J.
Éditeur :
Alsop, Ronald J.
ISBN :
9780749445713
Date de publication :
3 mars 2006
Dimensions :
22,8 x 15,2 x 2,4 cm
Poids :
473 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides 18 lessons covering various aspects of corporate reputation. This title shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. It includes advice on how to identify the dangers to a company's reputation, and how to use the Internet to control perception of an organization.