Commonsense direct and digital marketing
Auteur :
Bird, Drayton
Éditeur :
Kogan Page Ltd
ISBN :
9780749447601
Date de publication :
3 juin 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
865 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.