Profitable marketing communications: a guide to marketing return on investment
Auteur :
Young, Antony
Éditeur :
Young, AntonyAitken, Lucy,
ISBN :
9780749449421
Date de publication :
3 mars 2007
Dimensions :
24,1 x 16,3 x 1,8 cm
Poids :
519 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. This title proposes a fresh marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost.