Living the brand: how to transform every member of your organization into a brand champion
Auteur :
Ind, Nicholas
Éditeur :
Kogan Page Ltd
ISBN :
9780749450830
Date de publication :
3 oct. 2007
Dimensions :
24,0 x 16,5 x 2,0 cm
Poids :
472 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.