Risk issues and crisis management in public relations: a casebook of best practice
Auteur :
Regester, Michael / Larkin, Judy
Éditeur :
Kogan Page Ltd
ISBN :
9780749451073
Date de publication :
3 juin 2008
Dimensions :
23,5 x 16,0 x 1,5 cm
Poids :
410 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.