Malcolm mcdonald on marketing planning: understanding marketing plans and strategy
Auteur :
Mc / McDonald, Malcolm
Éditeur :
McDonald, Malcolm
ISBN :
9780749451493
Date de publication :
3 nov. 2007
Dimensions :
21,5 x 17,0 x 1,3 cm
Poids :
331 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps you appreciate the benefits of rigorous marketing planning and guides you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process.