Luxury world: the past, present and future of luxury brands
Auteur :
Tungate, Mark
Éditeur :
Kogan Page Ltd
ISBN :
9780749452636
Date de publication :
3 oct. 2009
Dimensions :
24,2 x 16,3 x 2,1 cm
Poids :
577 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds