International communications strategy: developments in cross-cultural communications, pr and social media
Auteur :
Cambié, Silvia / Ooi, Yang-May
Éditeur :
Kogan Page Ltd
ISBN :
9780749453299
Date de publication :
3 juil. 2009
Dimensions :
24,2 x 16,2 x 1,8 cm
Poids :
512 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.