Branded entertainment: product placement and brand strategy in the entertainment business
Auteur :
Lehu, Jean-Marc
Éditeur :
Lehu, Jean-Marc
ISBN :
9780749453374
Date de publication :
3 déc. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
427 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Citing examples from film to music video, to computer games, this title explains the: history and development of product placement; advantages of this form of brand advertising; and, methods employed by different brands.