Crisis communication: practical pr strategies for reputation management & company survival
Auteur :
Anthonissen, Peter
Éditeur :
Kogan Page Ltd
ISBN :
9780749454005
Date de publication :
3 sept. 2008
Dimensions :
23,4 x 15,6 x 2,1 cm
Poids :
547 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently.