Next big thing, the: spotting and forecasting consumer trends for profit
Auteur :
Higham, William
Éditeur :
Higham, William
ISBN :
9780749454500
Date de publication :
3 sept. 2009
Dimensions :
24,0 x 16,4 x 2,1 cm
Poids :
620 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. This title reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage.