Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering
Auteur :
Gibbs, Richard / Humphries, Andrew
Éditeur :
Kogan Page Ltd
ISBN :
9780749454845
Date de publication :
3 févr. 2009
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
570 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.