Building the value machine: transforming your business through collaborative customer partnerships
Auteur :
Cheverton, Peter / Weber, Kingsley
Éditeur :
Kogan Page Ltd
ISBN :
9780749454852
Date de publication :
3 nov. 2009
Dimensions :
24,1 x 16,5 x 2,3 cm
Poids :
600 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.