Creating and delivering your value proposition: managing customer experience for profit
Auteur :
Barnes, Cindy / Blake, Helen / Pinder, David
Éditeur :
Kogan Page Ltd
ISBN :
9780749455125
Date de publication :
3 oct. 2009
Dimensions :
23,5 x 15,5 x 1,3 cm
Poids :
365 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.