Diversification strategy: how to grow a business by diversifying successfully
Auteur :
Kenny, Graham
Éditeur :
Kenny, Graham
ISBN :
9780749456641
Date de publication :
3 août 2009
Dimensions :
24,3 x 16,6 x 2,1 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Challenges wisdom and establishes a blueprint for successfully managing diversification. Using case studies such as General Electric, Wesfarmers, Bidvest, ITC and Burns Philip, this title analyses the whole process in detail, and describes the seven characteristics of successful diversifiers.