Customer care excellence: how to create an effective customer focus
Auteur :
Cook, Sarah
Éditeur :
Kogan Page Ltd
ISBN :
9780749457051
Date de publication :
3 nov. 2010
Dimensions :
23,4 x 15,6 x 1,8 cm
Poids :
490 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.