Develop your pr skills
Auteur :
Richardson, Dr Neil / Laville, Lucy
Éditeur :
Kogan Page Ltd
ISBN :
9780749459703
Date de publication :
3 juin 2010
Dimensions :
21,6 x 14,0 x 1,3 cm
Poids :
227 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.