Brand sense: sensory secrets behind the stuff we buy
Auteur :
Lindstrom, Martin
Éditeur :
Kogan Page Ltd
ISBN :
9780749460570
Date de publication :
3 avr. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
461 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.