Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves
Auteur :
Cheverton, Peter / Van Der Velde, Jan Paul
Éditeur :
Kogan Page Ltd
ISBN :
9780749461232
Date de publication :
3 nov. 2010
Dimensions :
23,4 x 15,6 x 1,1 cm
Poids :
322 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.