Branded mind, the: what neuroscience really tells us about the puzzle of the brain and the brand
Auteur :
Du Plessis, Erik
Éditeur :
Kogan Page Ltd
ISBN :
9780749461256
Date de publication :
3 févr. 2011
Dimensions :
24,2 x 16,2 x 1,9 cm
Poids :
556 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.