Branded beauty: how marketing changed the way we look
Auteur :
Tungate, Mark
Éditeur :
Kogan Page Ltd
ISBN :
9780749461812
Date de publication :
3 oct. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
587 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.