Brand success: how the world's top 100 brands thrive and survive
Auteur :
Haig, Matt
Éditeur :
Kogan Page Ltd
ISBN :
9780749462871
Date de publication :
3 mai 2011
Dimensions :
21,5 x 14,0 x 1,5 cm
Poids :
335 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.