Brand failures: the truth about the 100 biggest branding mistakes of all time
Auteur :
Haig, Matt
Éditeur :
Kogan Page Ltd
ISBN :
9780749462994
Date de publication :
3 mai 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
325 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.